DYING FOR A DUNNY
Water and sanitation media campaign
DYING FOR A DUNNY – Media Campaign
In 2011 I coordinated the media strategy for a water and sanitation media campaign for Micah Challenge Australia, where a giant toilet was installed on the front lawns of Parliament House, Canberra, to raise awareness for the 2.6 billion people who do not have access to adequate sanitation.
The stunt attracted significant public and media attention, generating over 120 mentions across print, radio and TV, including stories in the Sydney Morning Herald, the Financial Review, the Australian, the Herald Sun, the Daily Telegraph, Radio 2GB, 2UE, ABC National and Interviews on ABC News 24 and Sky News, drawing political and public attention to the need for investment of aid dollars in water and sanitation initiatives. The stunt was also featured on the end of year ‘media wrap up’ on Insiders (ABC), Sunrise (Channel 7) and The Project (Channel 10).
The stunt was supported by two days of lobbying where campaign supporters held private, face-to-face meetings with MPs to discuss the impact of water and sanitation initiatives in aid and development. I edited and project managed the design and printing of the ‘WaSHing away Poverty’ policy report that was presented to MPs in meetings.