Water and sanitation media campaign

DYING FOR A DUNNY – Media Campaign

In 2011 I coordinated the media strategy for a water and sanitation media campaign for Micah Challenge Australia, where a giant toilet was installed on the front lawns of Parliament House, Canberra, to raise awareness for the 2.6 billion people who do not have access to adequate sanitation.

 The stunt attracted significant public and media attention, generating over 120 mentions across print, radio and TV, including stories in the Sydney Morning Herald, the Financial Review, the Australian, the Herald Sun, the Daily Telegraph, Radio 2GB, 2UE, ABC National and Interviews on ABC News 24 and Sky News, drawing political and public attention to the need for investment of aid dollars in water and sanitation initiatives. The stunt was also featured on the end of year ‘media wrap up’ on Insiders (ABC), Sunrise (Channel 7) and The Project (Channel 10).

The stunt was supported by two days of lobbying where campaign supporters held private, face-to-face meetings with MPs to discuss the impact of water and sanitation initiatives in aid and development. I edited and project managed the design and printing of the ‘WaSHing away Poverty’ policy report that was presented to MPs in meetings.



Media Release - Dying for a Dunny

Triple J Sydney Morning Herald - 20 September 2011 Sight Magazine Sight Magazine Ninemsn_20Sept2011 Dying for a dunny_PR Canberra Times Blacktown Advocate - 21 September 2011 Australian_20Sept2011(3) Australian_20Sept2011 ArmidaleExpress_17Oct2011 Sight Magazine